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Purple Style Labs Limited IPO
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Latest GMP
- Lead Manager
- Axis Capital Limited
- IPO Registrar
- KFIN Technologies Limited
- IPO Open Date
- 31st Aug 2026
- IPO Close Date
- 2nd Sep 2026
- Allotment date
- 3rd Sep 2026
- Listing date
- 7th Sep 2026
- Issue Size
- ₹ 680 Cr.
- Issue Price Band
- ₹ 546 to 575
- Lot Size
- 26 Share
- Minimum Investment
- ₹ 14950
Disclaimer: IPO details, GMP, subscription figures, and other related information are for informational purposes only and may not always be accurate or up to date. Please verify the latest details from official sources before investing.
About Purple Style Labs Limited
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS). It offers a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories, and kidswear, with a focus on wedding and occasion wear.
The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna.
Business Model
The Company operates through an omni-channel business model comprising:
- Experience Centers
- Website
- Mobile application
- Telephonic and digital sales channels
- Events and exhibitions
As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York.
Key Performance Metrics
During Fiscal 2024–2026, the Company served more than 200,000 unique customers. In Fiscal 2026, it recorded:
- Total PPUS GMV: ₹7,215.62 million
- Average order value: ₹75,504.88
International Presence
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia, and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks.
Leadership & Workforce
The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy, and finance.
As of March 31, 2026, the Company had 1,266 permanent employees.
Competitive Strengths
- Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships
- Omni-channel business model focused on operational efficiency
- Robust international presence
- Strong customer retention and network effects supporting monetization
- Experienced management team and Board
IPO Subscription Details
| Category | Shares Offered | Shares Applied | Subscription Times (x) |
|---|---|---|---|
| QIB (Ex Anchor) | 37,36,264 (54.55%) | 53,27,218 | 1.43 |
| NII | 18,68,131 (27.27%) | 15,74,612 | 0.84 |
| bNII (> ₹10L) | 12,45,421 (18.18%) | 12,52,342 | 1.01 |
| sNII (< ₹10L) | 6,22,710 (9.09%) | 3,22,270 | 0.52 |
| Retail | 12,45,421 (18.18%) | 19,64,742 | 1.58 |
| Total | 68,49,816 (100.00%) | 88,66,572 | 1.29 |
Grey Market Premium (GMP)
| GMP Date | IPO Price | GMP | Estimated Listing Price | Estimated Profit* | Last Updated |
|---|---|---|---|---|---|
| 02-09-2026 | ₹575 | ₹2 | ₹577 ( 0.35% ) | ₹52.00 | 02-Sep-2026 10:12 AM |
| 01-09-2026 | ₹575 | ₹7 | ₹582 ( 1.22% ) | ₹182.00 | 01-Sep-2026 10:10 AM |
| 31-08-2026 | ₹575 | ₹28 | ₹603 ( 4.87% ) | ₹728.00 | 31-Aug-2026 09:43 AM |
| 29-08-2026 | ₹575 | ₹30 | ₹605 ( 5.22% ) | ₹780.00 | 29-Aug-2026 10:19 AM |
Financials of Purple Style Labs Limited
A quick overview of the key financial performance of Purple Style Labs Limited.
Total Assets (₹ Cr)
Revenue (₹ Cr)
Profit after Tax (₹ Cr)
*All values are in Rs. Cr
Company Financials
Revenue increased by 14%, Total Assets increased by 67% between FY2025 and FY2026.
| Period Ended | FY2024 | FY2025 | FY2026 |
|---|---|---|---|
| Revenue | 504.37 | 489.91 | 557.84 |
| Assets | 458.39 | 497.05 | 829.60 |
| Total Income | 510.03 | 494.00 | 567.07 |
| Profit After Tax | -47.71 | -188.38 | -285.40 |
| EBITDA | 31.63 | 41.99 | 30.37 |
| Net Worth | 39.51 | 117.50 | -52.28 |
| Reserves & Surplus | 39.48 | 117.46 | -120.51 |
| Total Borrowings | 116.33 | 112.79 | 371.40 |
IPO Lot Size
Application
Lots
Shares
Amount
Retail (Min)
1
26
₹ 14,950
Retail (Max)
13
338
₹ 1,94,350
S-HNI (Min)
14
364
₹ 2,09,300
S-HNI (Max)
66
1,716
₹ 9,86,700
B-HNI (Min)
67
1,742
₹ 10,01,650
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹ 14,950 |
| Retail (Max) | 13 | 338 | ₹ 1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹ 2,09,300 |
| S-HNI (Max) | 66 | 1,716 | ₹ 9,86,700 |
| B-HNI (Min) | 67 | 1,742 | ₹ 10,01,650 |
Key Performance Indicators (KPI)
| KPI | Latest |
|---|---|
| ROCE (%) | -23.56 |
| Debt / Equity | -7.1 |
| PAT Margin (%) | -51.16 |
| EBITDA Margin (%) | 5.44 |
|
Pre IPO
Post IPO
|
|
| EPS (₹) |
-41.98
-
|
| P/E (x) |
-
-
|
| Promoter Holding (%) |
26.09
-
|
| Market Cap | 3924 |
IPO Lead Manager(s)
Lead Manager Details
- Axis Capital Limited
- Contact Person: Simran Gadh / Tosit Agarwal
- SEBI Registration Number: INM000012029
- Investor Grievance Email: complaints@axiscap.in
- Website: https://www.axiscapital.co.in
- Email: psl.ipo@axiscap.in
- Phone: +91 22 4325 2183
- Address: 1st Floor, Axis House, Pandurang Budhkar Marg, Worli, Mumbai 400 025, Maharashtra, India
Lead Manager Details
- IIFL Capital Services Limited (formerly known as IIFL Securities Limited)
- Contact Person: Yogesh Malpani / Pawan Kumar Jain
- SEBI Registration Number: INM000010940
- Investor Grievance Email: ig.ib@iiflcapital.com
- Website: https://www.iiflcapital.com
- Email: psl.ipo@iiflcapital.com
- Phone: +91 22 4646 4728
- Address: 24th Floor, One Lodha Place, Senapati Bapat Marg, Lower Parel (West), Mumbai 400 013, Maharashtra, India
IPO Registrar
- Registrar Name
- KFIN Technologies Limited
- Phone
- +91 40 6716 2222
- Contact Person
- M Murali Krishna
- SEBI Registration Number
- INR000000221
- Address
- Selenium Tower-B, Plot 31 & 32, Gachibowli, Financial District, Nanakramguda, Serilingampally, Hyderabad – 500 032, Telangana
- Website
- https://www.kfintech.com/
Company Contact Details
- Company Name
- Purple Style Labs Limited
- Phone
- +91 22 5033 3600
- Contact Person
- Gulshan Mumtaz Khan
- Corporate Identity Number
- U18204MH2015PLC267215
- Address
- CTS No. 1081, Plot no. 110, TPS Village, Service Road, Western Express Highway, Vile Parle East, Mumbai 400 057, Maharashtra, India
- Website
- https://www.purplestylelabs.com/
Purple Style Labs Limited FAQs
