If you are planning to start your insurance business or you are already in it, then you must have heard about a POSP agent.
In this detailed article, we will cover everything about the POSP agent, and this article is very important for you if you have been searching for the following:
What is POSP in Insurance?
POSP full form
How to become a POSP insurance agent step-by-step in 2025
How to sell insurance online
Insurance POSP apply online guide
Definition of POSP
POSP full form is Point Of Sales Person. In insurance, POSP is a person who is authorised by an insurance company to sells simplified insurance products like:
Health insurance
Motor insurance (car/bike)
Travel insurance
Personal accident insurance
Term insurance (in most cases)
In short, a POSP insurance agent helps customers choose and buy insurance easily, digitally, and with no heavy paperwork. Think of a POSP as a trusted guide who helps customers protect their money and life with the right insurance products.
Why POSP is Becoming So Popular in India?
Because of the ongoing digital awareness and easy access to the internet to vast sections of society, people now have now become more and more concerned with the safety and protection of their loved ones, their life, health, business and more. The following changes are also responsible for the popularity of insurance in India:
Big insurance companies have started becoming digital
People now prefer online policies because it is quick and safe.
Insurance is also mandatory for vehicles
Health concerns and expenses are also on the rise, which further increases the demand for health insurance.
The government is also promoting and pushing insurance inclusion
Easy online earning opportunity
Let us understand the differences between classic insurance agents and modern POSP insurance agents from the table below:
Factor
Earlier Agents
POSP Agents (Now)
Training
Complex and Offline
Simple and Online
Process
Heavy paperwork
Digital onboarding
Work Mode
Field only
Anyplace, Anytime
Products
Limited
Multiple insurers & products
Income
Only sales-based
Sales and Renewals
Eligibility
Higher barrier
Very easy entry
As you can see, POSP insurance agents will be the future of insurance selling in India.
Real-Life Example: How Becoming a POSP Insurance Agent Changes Lives
Now, we will see a real-life example for Rohan, whose life changed drastically once he became a POSP insurance agent.
Rohan, 24, from Jaipur, finished his graduation in 2023. As the job market was tough, he struggled for months. Then someone suggested he become a POSP insurance agent. He joined as a POSP agent through a certified platform and got his online training and certification in no time.
He started talking to his friends, neighbours, and local shopkeepers. In the first month, he sold:
8 motor insurance policies
2 health plans
And earned a total of ₹22,000. This did not stop here. In the next 6 months, he was earning ₹40,000–₹55,000 per month.
All by selling insurance online and through referrals. Today, he runs his own team and earns more.
There are many misconceptions and myths when it comes to becoming a POSP insurance agent. We will see them one by one from the following table:
Misconception
Reality
Insurance selling is difficult
POSP makes it very easy
Need to be a finance expert
Basic training is enough
Need to invest money
No investment needed
Only a full-time job
You can do part-time
Hard to get customers
Everyone needs insurance!
Only big agents earn
POSPs can earn lakhs too
As you can see, selling insurance is not rocket science. Always remember that insurance is not selling, it is helping people protect their money and life.
Types of Insurance a POSP Agent Can Sell in 2025
The following are the types of insurance you can easily sell as a certified POSP agent:
The following are the benefits of becoming a POSP insurance agent:
Benefit
Why it matters
Flexibility
Work anytime, anywhere
Zero Investment
No cost to start
Government-recognised role
IRDAI certified
Multiple product range
Higher earning opportunities
No fixed target
Earn at your own pace
Lifetime income
Renewal income every year
Earn from home
Perfect side income option
Online training
Learn quickly and start
Eligibility Criteria to Become a POSP Agent
The following is the eligibility criteria you need to meet in order to become a POSP agent:
Minimum 10th pass
Age above 18
Aadhaar and PAN Card
Bank account
IRDAI-approved training
Once trained, you get a POSP certificate and IRDAI registration, and then you are ready to sell insurance online.
Who Should Become a POSP Insurance Agent?
Becoming a POSP insurance agent can be a great choice for the following:
Students
Housewives
Retired professionals
Financial advisors
Small business owners
Realtors
Mutual fund distributors
People with good social circles
Anyone wanting to earn a side income
Freelancers/job seekers
If you can talk to people and help them choose the right insurance, you are already a good fit.
How to Become a POSP Insurance Agent Step-by-Step in 2025
This is the MOST important section. So read slowly and carefully.
Step 1: Download the IK Partner App
Step 2: Click on Sign Up
Fill in the details and verify your number through OTP.
Step 3: Enter your Aadhar Card details
You need to enter the details and make sure it correct. Once done, you can read the agreement and click on “I accept”
Once done, your account will be ready.
Step 4: Click on “Become POSP Agent”
This option is available when you click on your profile on top left corner.
Step 5: Enter PAN card details
You need to enter your PAN card details, name, and other basic information about yourself
Step 6: Upload your documents
You need to upload the following documents:
Higher education certificate
Aadhar Card (Front and Back)
PAN Card
Step 7: Wait for verification
Our team will quickly verify your details and documents. Once done, you will receive an update regarding your account activation
Step 8: Download test material
Once your account is verified and active, you can download the test material, go through it and give a simple test
Step 9: Download your POSP certificate
After successfully completing the test, you can download your POSP certificate and start selling insurance and earning comission.
Extra Benefits of Becoming a POSP Insurance Agent Through InvestKraft
When you choose a POSP insurance agent through us, you get the following additional benefits as compared to other options in the market:
Free POSP training
Free POSP certification
100% digital onboarding
Dashboard to sell insurance online
Lifetime earning potential
Zero joining fee
Access to multiple insurance products, as well as loan and investment products
Dedicated support team for guidance
Lead management system
Important Note: To become a POSP via InvestKraft, you must first become an IK Partner. The benefits are that you get other financial products, like loans and investments to sell through the same platform.
How to Get Leads as a POSP Insurance Agent?
As we have said earlier, you do not need to "force-sell". Just build trust and awareness. The following are some of the practical ways to get more leads:
Share your QR code and policy info on WhatsApp status daily, and reply promptly.
Tell friends, family, neighbours. Speak in a friendly, soft and non-aggressive manner.
Approach shopkeepers/business owners and offer them your services politely.
Create a simple Instagram page and show your brand.
With InvestKraft Partner, you get a free website as well, which can substantially increase your online presence.
Promote "free insurance advice".
Join local business groups.
Ask satisfied clients for referrals, as insurance works mostly on referrals and trust.
And if you are stuck anywhere, we are always there to assist you in a prompt manner.
Tips to Succeed as a POSP Insurance Agent
We have some tips which we have received from our partners over the years, which can help you become a successful POSP insurance agent:
Understand customer needs carefully. Do not interrupt while your customer is speaking and explaining things.
Never over-promise. Speak what is in the policy.
Suggest only the right products.
Keep learning about product updates.
Maintain good relations.
Stay ethical
Always remember that the insurance business runs on trust, knowledge and service.
Conclusion
POSP insurance is one of the safest, simplest, and fastest-growing earning opportunities in India right now for the following reasons:
100% Digital
Flexible
No investment
Future-ready financial skill
Earn for years through renewals
And with InvestKraft, you also get:
Free POSP certification
Free training
Digital platform
Multiple financial products on one platform
Dedicated customer support
Free Website
Customised QR code for easy onboarding
Lifetime earning opportunity
Frequently Asked Questions
What is the full form of POSP?
POSP full form is Point Of Sales Person
Can anyone become POSP?
Yes - anyone above 18 years with basic documents.
How much can a POSP agent earn?
₹20,000 - ₹1,00,000+ per month depending on sales and referrals.
Is there any exam?
Only a simple assessment after training (very easy).
Do POSP agents have targets?
No. Work at your pace.
Do I need an office or a laptop?
No. Your phone is enough.
How long does it take?
You can start after training and completing the test.
Is InvestKraft POSP training free?
Yes, 100% free, but you must first become an IK Partner, which is free too.
Author: Diwakar Kumar Singh
Diwakar Kumar Singh is an accomplished content creator with over 6 years of experience in crafting both long-form and short-form content.
A gold medalist in MBA (Marketing) from IMT and a qualified petroleum engineer, Diwakar brings a results-driven mindset to his work. His passion for writing enables him to produce compelling and engaging content that resonates with diverse audiences.