care@investkraft.com
+91-9599071040
+91-9797971876
Download DRHP
Latest GMP
- Lead Manager
- ICICI Securities Limited
- IPO Registrar
- MUFG Intime India Private Limited
- IPO Open Date
- --
- IPO Close Date
- --
- Allotment date
- --
- Listing date
- --
- Issue Size
- ₹ 1500 Cr.
- Issue Price Band
- --
- Lot Size
- --
- Minimum Investment
- --
Disclaimer: IPO details, GMP, subscription figures, and other related information are for informational purposes only and may not always be accurate or up to date. Please verify the latest details from official sources before investing.
About Imagine Marketing Limited
Imagine Marketing Limited, popularly known as boAt, is a leading digital-first consumer electronics company in India. Founded in 2016 by Aman Gupta and Sameer Mehta, the company specializes in affordable, stylish, and high-quality audio and wearable products. It has quickly become one of India’s fastest-growing lifestyle brands, targeting the youth segment with a strong focus on innovation and digital marketing.
boAt operates primarily under the flagship boAt brand and has established itself as a market leader in audio products and wearables.
Product Portfolio
The company offers a wide range of consumer electronics, including:
- Wireless earphones and earbuds
- Headphones and over-ear audio devices
- Smartwatches and wearables
- Bluetooth speakers and home audio systems
- Cables, chargers, and accessories
boAt is known for combining fashion, functionality, and affordability, making premium-like experiences accessible to a broad audience.
Business Model
boAt follows a digital-first, direct-to-consumer (D2C) approach with strong omnichannel presence. It leverages aggressive digital marketing, influencer partnerships, and e-commerce platforms to drive sales while also expanding through retail and distribution networks.
Competitive Strengths
- Market leader in India’s audio and wearables segment with strong brand recall among youth
- Affordable pricing combined with stylish design and quality features
- Robust digital-first marketing and distribution strategy
- Continuous product innovation and expansion into new categories
- Strong financial growth trajectory as one of India’s prominent D2C success stories
IPO Subscription Details
| Category | Shares Offered | Shares Applied | Subscription Times (x) |
|---|
Grey Market Premium (GMP)
| GMP Date | IPO Price | GMP | Estimated Listing Price | Estimated Profit* | Last Updated |
|---|
Financials of Imagine Marketing Limited
A quick overview of the key financial performance of Imagine Marketing Limited.
Total Assets (₹ Cr)
Revenue (₹ Cr)
Profit after Tax (₹ Cr)
*All values are in Rs. Cr
Company Financials
Revenue decreased by 80%, Profit after Tax (PAT) decreased by 65%, Total Assets increased by 6% between FY2025 and FY2026 (Jun).
| Period Ended | FY2023 | FY2024 | FY2025 (Jun) | FY2025 | FY2026 (Jun) |
|---|---|---|---|---|---|
| Revenue | 3,376.79 | 3,117.67 | 567.22 | 3,073.28 | 628.10 |
| Assets | 2,178.50 | 1,735.51 | 1,656.96 | 1,618.07 | 1,720.53 |
| Profit After Tax | -129.45 | -79.68 | -31.08 | 61.08 | 21.35 |
| EBITDA | -59.76 | 7.70 | -20.86 | 142.52 | 41.58 |
| Net Worth | 454.58 | 376.16 | 345.09 | 432.01 | 452.78 |
| Reserves & Surplus | 474.77 | 416.79 | 389.08 | 487.77 | 511.30 |
| Total Borrowings | 1,236.11 | 860.19 | 781.76 | 564.88 | 572.05 |
IPO Lot Size
IPO lot size details are currently unavailable.
Key Performance Indicators (KPI)
| KPI | Latest |
|---|---|
| RoNW (%) | 14.14 |
| EBITDA Margin (%) | 4.64 |
|
Pre IPO
Post IPO
|
|
| EPS (₹) |
1.42
-
|
| P/E (x) |
-
-
|
| Promoter Holding (%) |
99.05
-
|
IPO Lead Manager(s)
Lead Manager Details
- ICICI Securities Limited
- Contact Person: Ashik Joisar / Tanya Tiwari
- SEBI Registration Number: INM000011179
- Investor Grievance Email: customercare@icicisecurities.com
- Website: https://www.icicisecurities.com
- Email: iml.ipo@icicisecurities.com
- Phone: +91 22 6807 7100
- Address: ICICI Venture House, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400025, Maharashtra, India
Lead Manager Details
- Goldman Sachs (India) Securities Private Limited
- Contact Person: Srishti Srivastava / Suchismita Ghosh
- SEBI Registration Number: INM000011054
- Investor Grievance Email: india-client-support@gs.com
- Website: https://www.goldmansachs.com
- Email: gs-imaginemarketingipo@gs.com
- Phone: +91 22 6616 9000
- Address: 9th and 10th Floor, Ascent-Worli, Sudam Kalu Ahire Marg, Worli, Mumbai - 400025, Maharashtra, India
Lead Manager Details
- JM Financial Limited
- Contact Person: Prachee Dhuri
- SEBI Registration Number: INM000010361
- Investor Grievance Email: grievance.ibd@jmfl.com
- Website: https://www.jmfl.com
- Email: boat.ipo@jmfl.com
- Phone: +91 22 6630 3030 / 3262
- Address: 7th Floor, Cnergy, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400025, Maharashtra, India
Lead Manager Details
- Nomura Financial Advisory and Securities (India) Private Limited
- Contact Person: Vishal Kanjani / Chirag Shah
- SEBI Registration Number: INM000011419
- Investor Grievance Email: investorgrievances-in@nomura.com
- Website: http://www.nomuraholdings.com/company/group/asia/india/index.html
- Email: imaginemarketingipo@nomura.com
- Phone: +91 22 4037 4037
- Address: Ceejay House, Level 11, Plot F, Shivsagar Estate, Dr. Annie Besant Road, Worli, Mumbai - 400018, Maharashtra, India
IPO Registrar
- Registrar Name
- MUFG Intime India Private Limited
- Phone
- +91 810 811 4949
- Contact Person
- Shanti Gopalakrishnan
- SEBI Registration Number
- INR000004058
- Address
- C-101, 1st Floor, 247 Park, L.B.S. Marg, Vikhroli West, Mumbai - 400083, Maharashtra, India
- Website
- http://www.linkintime.co.in/
Company Contact Details
- Company Name
- Imagine Marketing Limited
- Phone
- +91 22 6210 2400 / +91 22 6210 1300
- Contact Person
- Shreekant Jayram Sawant
- Corporate Identity Number
- U52300MH2013PLC249758
- Address
- Unit No. 204 & 205, 2nd Floor, D-Wing & E-Wing, Corporate Avenue, Andheri Ghatkopar Link Road, Mumbai - 400093, Maharashtra, India
- Website
- https://www.boat-lifestyle.com/
Imagine Marketing Limited FAQs
