Deepa Jewellers Limited IPO

The company focuses on sourcing, designing, and selling jewellery products including rings, necklaces, earrings, bangles, and customized ornaments crafted with quality materials and skilled workmanship. It emphasizes purity, transparent pricing, and customer trust, operating through physical stores and distribution channels while adhering to regulatory standards and evolving jewellery market trends.

Product Portfolio

• Vaddanam (waist belt)
• CNC machine cut bangles
• Gents kada
• Vanky (armlet)
• Dandpatti (bajuband)
• Gundlamala haaram (traditional neck piece)
• Gundlamala necklace
• Kangan
• Earring
• Mangtika (forehead pendant)
• Maatil (ear chain)
• Champasaralu (ear to hair chain)
• Jada (braid ornament)
• Rings

As on July 31, 2026, the company has a product portfolio of 16 products and 110 SKUs across its product categories.

Customer Base & Presence

As of July 31, 2026, the company's customer network spans across 13 states and 1 union territory in India with a total customer base of 373 customers, comprising of 47 jewellery retail chains and 326 standalone stores.

Digital Presence

The company uses a third-party mobile application namely “Deepa Jewellers Limited” to enhance brand visibility, disseminate information, and display product collections, which was commissioned on June 25, 2021. This application enables access to high-resolution images of selected jewellery designs to remote customers.

Competitive Strengths

• Strong presence in southern market
• Well established customer base with long-standing relationship with jewellery retail chains and standalone stores
• Diverse product portfolio with varied weight ranges, designs and specialisation in vaddanam and CNC machine cut bangles
• Established procurement network and long-standing relationship with karigars
• Well experienced promoters and a professional management team with sectoral experience